Introduction: 5.5 hours sold the first batch, only to December 3 in order to restore the supply, which is priced at 399 dollars Amazon Reader Kindle e-business boom after listing. Amazon CEO Jeff Bezos (Jeff Bezos) In an interview with “Newsweek” interview, the first one on the intention to define the future of reading: “This is a book, Kindle's goal is to achieve with e-reading Like the visual realm of paper books. “
When the “Newsweek” to Jeff Bezos, CEO Amazon (Jeff Bezos) holding the Kindle electronic reading device when the image of the cover, applauded the fans no longer just a civil technology and electronic engineers, those who advocate Book industry-led change and the future of the Internet to read real excited radicals. Technical discussions on e-paper is not the year for two years, back in 1999 American newspapers exhibition, IBM e-newspaper model that would have caused a pursuit of those who face the Internet wave of eager young journalists are anxious changes in the electronic paper media to subvert the press under the old political structure. IBM trial products can be a test that is five years, E ink, Fujitsu, Siemens, Ntera, Philips, the electronics industry giants one by one all worked hard, trying to hold the next decade there will be strategic opportunities for e-paper, Sony more adventurous in 2004 the first commercial e-book listing the LIBRIe.
Sony to LIBRIe price was 375 U.S. dollars, the second generation of more price cuts to 300 dollars, can be accumulated so far only a handful of tens of thousands of units sold, while the end of 2007, Amazon gave their Kindle e-reader priced at 399 dollars, 11 20, started selling on the first five and a half hours sold out the first batch of Kindle, though Amazon has not released the first batch of e-reader Kindle in production quantities, but the rush of reality, and the replenishment period was extended to 12 3, suggesting Kindle in popularity significantly over the Amazon had expected. Electronic paper devices do not calculate the marginal cost to decrease, the price of light surface compared with LIBRIe Sony, Kindle's 399 dollars on clearly not cheap. Everyone is full of wonder why it would be in the area of electronic commerce has always been to use the Amazon discount price cut means the courage to once again launch the business of e-readers charge, there is no true essence of the low-cost gift machine, purchased at high prices to use the content old-fashioned business practice?
Hidden in the Amazon Kindle electronic reading device behind a company, this technology called PVI company in Taiwan, while also providing for the Sony and eRead two core products, the current Kindle electronic reading device resolution 600 4 x 800,6 inch gray-scale, technical indicators are that simple, can be only this PVI production costs can be controlled at 300 dollars less, which means that Amazon's Kindle hardware and no real initiative, inherent product strategy doomed the Kindle order to make money, you have to live by feeding on “soft rice” survival. “Amazon's iTunes program,” Business Review community without cover on the Amazon Kindle business model of prejudice, in their view there is no reason why the Amazon Kindle give up lower threshold is intended to mimic Apple Amazon iPod, the first death in the hardware line rules against market price, not a loss in the basic premise of the hardware, greatly through the sale of electronic books and electronic newspapers and magazines Subscribe to get into revenue. To know the Amazon line of work is selling books, and Kindle e-book is exactly the best business books of traditional paper extension of 9.99 U.S. dollars to buy a new book to download pricing, order the paper book than Amazon cheap average one-third, for example, a recently added to our inspirational book, “You stay young” in the asking price 26 U.S. dollars within the traditional bookstore, in the Amazon to purchase the standard paper version of the discount price of 15.6 U.S. dollars, called for a 40 % discount, while the electronic version as long as 9.99 U.S. dollars, compared to the bookstore to buy to save 62%, and Amazon will not only buy the paper version of a discount and save 36% compared to this 9.99 U.S. dollars mainly into the publishing house and the royalty of the past, printing and inventory costs are no longer a problem. This model of Apple's iPod with iTunes is very similar to 99 cents a song, 9.99 U.S. dollars an album, behind Apple and several major record companies for further secondary distribution. But even more abundant than iTunes is not only can be used to read Kindle, 9.99 U.S. dollars a month electronic subscription, “The Wall Street Journal”, 13.99 U.S. dollars a month, “New York Times”, 1.49 U.S. dollars to see a month of “Time” or “National Geographic”, which became the Kindle traditional paper media, the other trump card, the old print media has long been his network, and many articles can be read free of charge on the network can not affect the network free of these newspapers and magazines survival, the greater the circulation, the higher the expansion of advertising effectiveness style economic model, these magazines and newspapers already brings the digitalization of the road, They are not worried electronic version of the media business would impede the operation, they are already in electronic paper waiting at least release the Amazon Kindle electronic version of the way than the website reproduced free of charge a few dollars more income, Kindle the business models created to meet the full marginal cost of traditional paper media, the reality of zero. Electronic books and electronic newspapers and magazines these business dinner, the Amazon Kindle blog and friends back home-made electronic reading room left, just as Apple's iTunes users will never limit their own music compressed into MP3 CD iPod poured into the same as long as you use the addictive habit will decide everything.
Amazon CEO Jeff Bezos in thinking of ways to prove that e-readers browsing experience equivalent to the traditional paper, the group is full of emotions and Bold neoclassical preferences of people, once again stood out, just as classical music lovers who refuted iPod ear in the same stain, like the scholarly press are more paranoid. Shelves can not imagine not too many people home environment can not accept the electronic text books, the psychological feeling squeeze of paper space, even though they know that electronic paper is a destined to happen the next decade, the trend may seem strange in mind there are always of. Jeff Bezos is also well aware of the traditional paper books and newspapers and magazines circle the power sector, Moreover, nearly half of Amazon sales of products also are these paper products, said that he secretly developed a preference not to offend those of paper policy red line.
E-books and electronic newspapers and magazines of the popular, no doubt people will be more accelerated reading frequency, bit transmission between the zero-cost advantage is almost innate, that the number and frequency of reading speed beyond the paper will be circulated to the media and distribution efficiency , it will also speed up again to read each individual volume for each day in reading the pressure of commercial pressure and thrown to the reader the same time the electronic age, it is the pressure of writing and editing of training and preparation severely every writer. Of course, if the Kindle really became popular, and walking according to Amazon's business model, many of the old with the paper publishing industry will be affected the first round, paper mills and printing from Needless to say, the environmental protection of electronic paper recycled paper will feature the complete eradication of the pollution problems of the times, compared to Daoshi libraries and bookstores have a small store Menlian the most dangerous impact of this business than even Tom Hanks and Meg Ryan starred in that department ” electronic love letters “in the impact chain bookstore features super small bookstores children more violent. Who will go to public libraries and patient reading it, sitting at home reading experience more intimate. However, the emergence of electronic readers for smart people are not completely desperate, Ya Teer private library ????????Boss launched their own call on his blog, wrote: “Do not worry that the Amazon Kindle Library will be killer, who signed a book publisher Nenggen 9.99 U.S. dollars of commercial agreements, we should be able to reach similar agreements with the publishers, Amazon readers to e-books back home, we only leave the book in the library on the line, for example design a page to see a small program automatically deleted. “contrary antique dealers are very happy to see the popularity of electronic reading books, paper books will become increasingly scarce, perhaps 20 will be difficult to see in print millions of copies of the globalization of popular books, those popular books, a small minority will first be sent to readers like the Kindle electronic embrace, take an old encyclopedia reading may be deemed luxury experience for the future of the physical symbols.
Interview with Amazon spokesman Andeluhai Dana (Herdener ? Andrew)
Life Week: Amazon Kindle is expected to reach the number of sales in a period of time? When it can be seen outside the U.S. Kindle.
Andeluhai Dana: We do not disclose specific sales forecasts, the degree of concern from readers, we can feel the Kindle in the future. Now we focus more effort on how best to meet U.S. consumers, after all, the first Kindle first in North America, but do not disappointed, electronic read sooner or later this trend of globalization, it will be a change the world way of reading and technology initiatives, the Amazon as the world's largest e-commerce company, always respected the development of globalization, Kindle will also meet in the global consumer, our world would be a “next generation” of reading.
Life Week: electronic paper reader of this product is technically not very new, but has yet to achieve universal access, do you think Amazon will become a catalyst for new ways to read it? Traditional paper media will be Kindle the end of such products, or the Amazon Kindle through the formation of new channels like Apple's itunes.
Andeluhai Dana: We hope Kindle electronic reader that can truly change our reading, this transition is a long process, each reader must first feel comfortable, the only way to encourage people to choose different ways of reading . We think that Kindle books and paper books will coexist for a long time, until it gradually to make the ultimate choice for their own.
Life Week: “The New York Times” and other newspapers have launched a special subscription for the Kindle, can you tell us how the communication between you, the pricing of monthly downloads Who developed?
Andeluhai Dana: We do not announce pricing details, you can see on our website, reading books price list, subscribe to one month's “Times” as long as 1.99 U.S. dollars, 9.99 U.S. dollars can be spent reading a best-selling book These prices also are probing the initial stage, after reading the sale of specialized tools for electronic information, especially information in the past are printed on paper, we need to coordinate between copyright owners and strive to win for our customers the most favorable prices.
Life Week: Do you think the future will not be written specifically for Kindle books, highlighting the interactivity of electronic reading.
Andeluhai Dana: interactive Kindle books, this will be the future of one of the most interesting ideas, I want to be that people are beginning to use Amazon's Kindle, when browsing books and newspapers, writers would certainly be Kindle-style Writing eager.
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