lisaeverhart

March 11, 2011

SAP China's new president, Xiaojie Yun: first priority is to stabilize the team

Filed under: Uncategorized

April 12, when a number of SAP business in China face the outside world speculation, formerly vice president of Nokia China Xiaojie Yun took over Zhanglie Sheng, became president of SAP China. In meeting after taking office at the first media, Xiao Jieyun more emphasis to grow their own background and the understanding of the Chinese market, Er for New Strategy and New ???, Jin 3 days of her arrival is not Guoduo explained.

SAP released fourth-quarter 2009 earnings data, the net profit of 830 million euros a year earlier fell to 727 million euros (about 1.02 billion U.S. dollars). While total revenue was down 9% to 3.19 billion euros, of which software revenue is down 15%, to 11.2 billion euros. In China, the loss of performance once heard rumors and personnel turbulence.

Xiaojie Yun will report directly to president of SAP Asia Pacific and Japan, reports Steve Watts, the former Chinese president Jiang Zhang Liesheng turn is responsible for “the rapid growth in China market,” and that he would fast-growing market, SAP president Jimmy Anidjar report. At the presentation, Xiaojie Yun Zhang Liesheng thank the work done previously, and said the two would “work closely with.” But she and Steve Watts explained that she and Zhang Liesheng no division of labor.

SAP Asia Pacific and Japan, Steve Watts, president expressed his Xiaojie Yun-site support. Steve Watts denied Zhang Liesheng resignation is due to the reasons for business performance in China, stressed that out of the Chinese investment and development.

According to the plan, Xiaojie Yun will be fully responsible for SAP's business in China and operations will focus on pre-promotion of SAP's business model (On-Premise), on-demand with selection (On-Demand), mobile application type (On-Device ) solutions in three major categories such as the promotion of China. As Xiaojie Yun SaaS and earlier in the areas of mobile solutions experience, she can look forward to the outside world in SAP solutions for mobile applications have a new impetus.

Repeatedly asked for a new media strategy and marketing objectives, Xiaojie Yun did not give a detailed description. She said their arrival in a short time, and believe it will “meet again and the media.”

Xiaojie Yun said he could bring SAP's, first of all is the understanding of its business in China. She said that Nokia's work experience to the “life” have a great harvest, but she do after he took office, the first is “to strengthen and stabilize my team.” “In Nokia, I have a lot of contact with China's senior officials, with management of investments and market experience. “

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